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5 Books Every Real Estate Agent Needs to Read

Brand new to the business or just looking for your next book to read? Today we are breaking down 5 books every real estate agent needs to read. From old school classics that every agent has read to a few newer pieces, there’s something for everyone to enjoy here.


    “The Millionaire Real Estate Agent” by Gary Keller, Jay Papasan, & Dave Jenks

    This is one of the most powerful books that any real estate agent can read to help grow their businesses. Gary Keller (Keller Williams’ namesake) and Jay Papasan provide you with tons of actionable tips.

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    All tips you can implement today — and that is the big difference between this book and others that earned it my top spot. For new agents especially, this book can serve as a guide to starting and building your real estate business from day zero all the way through building your own team.

    It is a tried and true blueprint for agents who are seeking to be successful in the industry. No need to subscribe to any gimmicky practices or multi-level marketing style systems. This alone is a reason it is one of the top books every real estate agent needs to read. If more agents read this before getting into real estate (and again every year or two), the attrition rate of real estate agents in Texas (and across the country) would be much lower.

    Millionaire Real Estate Agent Budget

    One of my favorite lessons from this book that personally helped me in my business was the budget breakdown. It outlined what I should reasonably expect to see at the end of each month in terms of my business expenses.

    This really helped me reel back my overspending, and find areas where I was excelling in terms of efficiency.

    The book provides a clear-cut breakdown of an actual income statement of a successful real estate agent. It even has tables with examples at different income levels so that you can zero in on where you are.

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    I highly recommend picking up a hard copy as well as the audiobook version of this one. That way you have a physical copy to take notes in and an audio version to listen to on commutes or while you are walking your dog. 

    Photo by Austin Distel on Unsplash

    “Profit First” by Mike Michalowicz

    There are only a handful of books that you read in your lifetime that flip a switch in your brain. Books that change the way you see and think about everything from that point forward. Profit First by Mike Michalowicz was one of those books, if not the book, to do that for me.

    The author, Mike, does a fantastic job of breaking down why most businesses traditionally view things as revenue – expenses = profit. Firstly, he goes into why most businesses that view things this way are not performing as well as they should be.

    “Profit First” Takeaways

    My favorite takeaway from this book was the system he outlines for setting up bank accounts at two separate banks. This allows for more distinction between accounts meant for different uses. This was something I began implementing in my real estate business and saw immediate results from.

    Something that you will not see discussed in other books is the importance of including owner’s compensation and profit distributions as part of the budget for your company (as a self-employed individual/business owner).

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    Most business owners pay themselves only after they have paid all of their expenses. As a result, most businesses that do this typically have higher expenses and seem to always find new ways to spend their money other than paying themselves. 

    Make Paying Yourself a Priority

    Make paying yourself as the owner a priority before unnecessary spending eats up your revenue. Include profit distributions as quarterly incentives for you to continue growing your margins. Pick this book up and let me know in the comments what you thought. I am always referring back to my copy to stay fresh on the concepts and see if I can learn new things!

    Photo by Kelly Sikkema on Unsplash

    “The 12 Week Year” by Brian P. Moran

    The 12 Week Year is the perfect book to read if you are feeling overwhelmed in life and work right now. If you don’t know how you can produce more in real estate, and feel like somehow everybody is inching ahead of you no matter what you do, you need to read this.

    Pick up a copy of this book and get ready for things to get real. By implementing the 12 week year method that is taught in this book, you will be practicing using sprints of 12 weeks at a time. This is a huge improvement over pushing forward aimlessly throughout the year. Break your year into 12-week chunks with a 13th week after each. The 13th week is for reflection or for a break. Every 12 weeks, focus on 1 singular goal that you can focus on with unmatched intensity. 

    Why This is a Book Every Real Estate Agent Needs to Read

    My favorite part of this book was the goal setting and tracking methods outlined by Brian P. Moran. He makes it nearly foolproof, offering tons of free and paid resources that are great for tracking your progress consistently.

    It is absolutely necessary to track your goals when you are moving with this level of intensity if you are serious about reaching the goals that you have set for yourself.

    Photo by Renáta-Adrienn on Unsplash

    “The One Thing” by Gary Keller and Jay Papasan

    The One Thing by Gary Keller and Jay Papasan is a career-changing and life-changing book for most people. If you are familiar with the Pareto Principle, you get the general premise of the book.

    Gary Keller and Jay Papasan hit a home run with this book as they dive into “the one thing” and how to find your “one thing”. It teaches that 20% of actions that you do in life and business produce 80% of the positive outcomes and results.

    This book and its teachings personally changed my life, as I felt like my wheels were spinning in my business and personal life. I was posting on social media 6 days per week, making 200 cold calls per day, and working 12-14 hour days 7 days a week.

    My Personal Experience

    Neither my business nor my bank account were growing, and I could not figure out why. A mentor and friend of mine that helped shape me into the person and real estate agent that I am today was Doug Duncan. He took the time to coach me through the process of finding my one thing. He helped me find more balance in work and in life.

    Reading this book and meeting regularly with Doug to talk through the process helped me grow my business. It also helped me grow in other aspects of life and live a happier, more balanced life as a real estate agent, husband, a father.

    Implementing the one thing in your life can have more impact than you would imagine. That is why this book finds itself on my list of must-read books for real estate agents.

    Brand new agents and experienced agents alike can benefit from this book. Showing new agents how to find their most productive activities, and how experienced agents can leverage their polished skills to 10X their businesses.

    Be sure to check out their online community, at The1Thing.com. This is one of the books every real estate agent needs to read, and seamlessly transitions online as well.

    Photo by Austin Distel on Unsplash

    “High Performance Habits” by Brendon Burchard

    If you had internet in 2017, you may have seen an ad or twenty for this one online. Anyone into personal development books is familiar with Brendon Burchard, and this is by far one of his best works. One of the books every real estate agent needs to read this year is “High Performance Habits” by Brendon Burchard.

    Brendon is a great example of what happens when a hyper-focused, high-energy worker reaches burnout. He had to take matters into his own hands to become himself and find his new normal again.

    He talks through different events that happened in his life that led to this, and how he got through them. Because of this book, Brendon inspired me to set alarms on my phone to remind myself to “LIVE, LOVE, MATTER”. If you have read this book, you know exactly what I am referencing.

    Daily Journaling can Change Your Life

    “High Performance Habits” shows the impact that daily journaling can have on your effectiveness when done on a consistent basis. Write down what you have done, what you intend to do, how you are feeling. Track your goals so that you can hold yourself accountable.

    Over the course of a year, I journaled daily using his High Performance Planner (you can always use a spiral too). I found myself building more consistently productive habits and becoming a better version of myself each week.

    This is an easy read for a self-help book. I highly recommend it to anyone who feels like they could use some great tips for implementing more structure into their lives and businesses.

    Photo by Marcos Paulo Prado on Unsplash

    What Books I Should Read Next?

    Check out these 5 must-read books for real estate agents. Let me know what you think in the comments below! Tell me which ones are your favorite, and what you take away from each! If you have any recommendations for what I should read next, please share!

    Looking for some more great reads? Check out the best free websites for real estate agents!

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    Matt Moreland
    Matt Morelandhttps://www.mattmorelandrealtor.com/
    Matt is a real estate agent, investor, and entrepreneur in Texas, where he lives with his wife and three children. When he is not working on The Agent's Archive, he is helping his clients acquire investment properties, guiding new agents as they enter the industry, farming wine grapes, or working on something for his winery. In his free time he enjoys homesteading with his family, hunting, swimming, and backpacking.